Why

Building insights for your organization

1. Tighten your belt

Know your fixed and variable costs – don’t get boxed in so you have time to move funds and maneuver
Continue to be disciplined with your expenses, look for purchasing and operations saving
Manage cash flow to survive with an eye to recovery

2. Invest time in authentic communication

Take time to learn how your stakeholders use and value communications – do they use social media? How important is personal outreach?

With Customer – Build trust = safety + consistency + empathy
For Employees – Be open, transparent and supporting
For Supplier – be creative, patient, open
For Community – Be engaged, give back , serve your community – be remembered for your generosity

3. Be a Smarter, Engaging Marketer

Focus on Loyalty and Retention: LISTEN to your existing customers as an extension of you team. They are cheaper to market to, think of new ways to upsell and increase sales without bringing in a NEW customer.
Maximize Referrals: Ask existing customers for referrals. Offer them some rewards such as discounts on future purchases for giving you referrals.
Encourage Feedback: It is an ideal time to ask your customers what they want, what can be improved and what would make their experience more safe and comfortable.

4. Reimagine your business model

Rethink how you create value for your customer now in time of crisis and going forward – can they count on you?
Respond to the changing expectations of your customers, the needs of your employees, and the flexibility of your suppliers. Your business model will benefit when you LISTEN to these changes.
Reinvent your product, if needed, so that it’s more flexible, addresses changing needs of your target market, at a reasonable cost and within necessary safety restrictions.
Redesign product delivery – provide customers with a speedy, safe, convenient, user-friendly experience.

5. Generate new immediate revenue with minimal investment or expenses