Purposeful Branding  

 

“Ira is a branding expert with a wealth of knowledge and expertise given his several decades of experience. I’ve worked with him twice on rebranding. His curiosity and ability to get very present enables us to have deep discussions and bring out valuable insights. Ira is incredibly passionate and a creative thinker and makes branding sessions engaging and fun.

-Saleema Vellani, CEO, Ripple Impact

This infographic defines the TEST Values as each relates to the different players in the stakeholder-centric business model. In the pursuit of impact creation, a company must “reflect” on their relationships with consumers, employees, investors/community, and suppliers. Each relationship must be TESTED for alignment with each of these values.

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