How
right methodologies to foster sustainable growth
Methodologies driving sustainable growth.
Catalyzer Lab synthesizes three transformation dimensions:
- Personal transformation through values and changing mindsets
- Organizational transformation through internal and external digital/innovation strategies
- Stakeholder transformation through Quadruple Bottom Line for purposeful impact
HOW?
Potentize Values
- Directing and leveraging purpose, culture, and brand
- Integrating TEST Values (Trust, Empathy, Sustainability, Transparency)
Build Catalytic Mindset and Culture
- Transforming Leaders to Catalyzers
- Looking through the four lenses (Quantum, Entrepreneurial, Connective, Intelligence) to challenge business models
Design with Purposeful Thinking
- Challenging assumptions, beliefs and rigidity to discover sustainable possibilities
- Designing Minimum Viable Impact Product
Transform CARE Impact Business Model
- Reinventing the customer/stakeholder experience
- Accelerating adoption with VBID strategies
Apply Sustainable Impact Indicators
- Enriching all stakeholders’ value
- Evaluating performance based on social, environmental, community and economic impacts
Mona Itani
Mona is an engineer, academic, and social entrepreneur. After working in telecommunication multi-national companies, she joined the American University of Beirut in 2011 where she served as a lecturer and researcher at the faculty of engineering and school of business. She was appointed as the coordinator of the Entrepreneurship Initiative where she was driving the faculty’s mission to become a leading entrepreneurship and innovation school in Lebanon and the Middle East. After completing her PhD in Management from the University of Leicester, she joined the Suliman Olayan School of Business as a full-time assistant professor of entrepreneurship in 2021.
She is a published author on entrepreneurship, women, ethics, and education. She is known for her community work in the field of women in technology empowerment. She is the Founder and CEO of Riyada, a social enterprise that offers innovative education programs, corporate training, and consulting services to foster social entrepreneurship and innovation in the Arab world. In 2020, she co-founded Shabab Lab, the first social innovation e-learning platform in the region. She is a renowned public speaker and expert on entrepreneurship and social innovation in the Arab world.